Practice with Home, Inc. Privacy Policy

Last updated: July 29, 2026

Practice with Home, Inc. ("Home," "we," "us," or "our") respects your privacy and is committed to being transparent about how we handle your personal information. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have when using our website (www.practicewithhome.com) and our mobile application (the "App").

Home is a conversational, AI-powered meditation practice. You talk with it — by typing or by speaking — and it creates personalized guided meditations for you, remembers what matters to you over time, and can gently offer you a practice when it senses you might want one. Because the heart of Home is a conversation about how you're doing, some of what you share with us is genuinely personal: how you feel, what's weighing on you, what's happening in your body. We treat that information with care, and this policy explains exactly how.

If you have any questions, you can reach us at hello@practicewithhome.com.

A note on who you're talking to. When you are in the chat portion of Home, you are interacting with artificial intelligence, not a human therapist, counselor, or medical professional. Home is a meditation and wellbeing practice. It is not a substitute for professional mental health care, medical advice, diagnosis, or treatment. If you are in crisis or thinking about harming yourself, please see the crisis resources in Section 11.

1. Information We Collect

We collect information to provide and improve your personalized meditation practice. Here's everything.

a. Information You Provide

  • Name (when provided during onboarding or sign-in)

  • Email address (when you join the website waitlist or create an account)

  • Onboarding inputs — why you're here / what you're hoping to work on (for example, "my mind is racing," "sleep better," "life feels heavy lately"), your meditation experience level, and voice preference

  • Reflections — short written or spoken responses you give during onboarding and in the App (for example, "what are you carrying today")

  • Chat messages — the text or transcribed speech you enter in conversations with Home's AI. These are processed in real time to generate your meditations and are not stored as raw conversation transcripts after your session ends. (What we keep is described in Section 1b — derived facts and short summaries, not the full chat.)

  • Check-in inputs — when you use the check-in hub, you tell us how you're doing using simple choices: your energy (for example, calm, heavy, scattered, grounded), your body (for example, tense, tired, energized, "can't feel much"), and what you'd like help with (for example, settle, rest, wake up, release). You may also leave a short spoken voice note.

  • Voice / audio input — if you choose to speak instead of type, the App records audio from your microphone and converts it to text (see Section 1e for how voice is handled, and Section 4 for the speech-recognition processor). We use your spoken words only to understand what you said. We do not create a voiceprint and do not use your voice to identify you.

  • Session feedback — optional ratings, a short post-session feeling (for example, relaxed, grateful, lighter, unsure, anxious, distracted), and free-text comments about a meditation.

b. Information Home Derives from Your Use

Home builds a private memory profile so it can feel like it knows you over time. This involves the AI drawing inferences from what you share. This is a form of profiling (see Section 8 for your rights regarding automated processing).

  • Extracted personal facts — Home's AI reads your conversations and pulls out specific personal details you share, so it can personalize future sessions (for example, "Has a dog named Otto," "Works as a founder"). These facts can include health-revealing or sensitive information — for example, "Has chronic migraines," or that you're going through a hard period emotionally. We store up to 150 facts per user. Facts are classified as permanent (stable details like relationships or occupation) or temporary (situational context like "stressed about a meeting this week"); when the limit is reached, the oldest temporary facts are removed first.

  • Session summaries and themes — short AI-generated summaries, themes, and the post-session feeling you reported. Your memory profile keeps a rolling trail of roughly your 50 most recent sessions for personalization.

  • Behavioral patterns — meditation frequency, preferred times of day, techniques that tend to work well for you, recurring themes, and your total session count.

  • Guidance calibration — a personalized score, derived from your experience level and use, that influences how much spoken guidance versus silence you receive.

  • Current state — a short, evolving sense of where you are right now, used to tailor what Home offers you next.

c. Information Collected Automatically

  • Device data (operating system, app version, device type)

  • Usage patterns (screen views, feature interactions, meditation playback events, message character counts — see Section 5)

  • Crash and diagnostic data (app state and log messages at the time of errors or crashes)

d. Information We Do Not Collect

  • Payment or billing information (handled entirely by Apple — we never see your card details)

  • Precise location / GPS (we do not request device location; however, our analytics provider may infer approximate region, such as city, from your IP address)

  • Advertising identifiers (IDFA) and ad-network trackers (see Section 5c)

  • Contacts, photos, or other on-device data

About "health data." We do not use Apple HealthKit and do not read data from the Apple Health app, your wearables, or any clinical health record. That said, we want to be clear and not clever about this: the things you tell Home — how you feel, what's stressing you, the state of your body, facts the AI extracts like "has chronic migraines" — can themselves reveal information about your mental and physical wellbeing. We treat that self-reported, health-revealing information as sensitive (see Section 1e). "We don't use HealthKit" is not the same as "we don't process health-related information" — we do, and we handle it with care.

e. Sensitive Information and How We Handle It

Some of what you share with Home is sensitive: emotional and mental-wellbeing inputs (onboarding motivations, reflections, check-in state, post-session feelings), AI-extracted facts that can reveal health conditions, and the audio of your voice.

  • We disclose this sensitive processing clearly in this policy, and you agree to it when you accept this Privacy Policy and the Terms at sign-in. You can withdraw at any time by deleting your data or your account. We only process this information to provide your practice — never for advertising, and we never sell or share it.

  • We use sensitive information only to provide your practice — to personalize meditations, maintain your memory profile, and decide when to gently offer you a practice. We do not use it for advertising, and we do not sell or "share" it (as those terms are defined under California law).

  • Voice. When you speak, your audio is transcribed to text. Depending on your device and settings, this transcription may be performed on your device or by Apple's speech-recognition service (see Section 4). We use the transcript to understand your words. We do not build a voiceprint, and we do not use your voice biometrically to identify you.

2. How We Use Your Information

We use the information we collect to:

  • Generate personalized meditation content tailored to how you're feeling, your preferences, and your conversation context

  • Convert your meditation scripts into spoken audio for playback

  • Maintain a persistent memory profile so Home can remember what you've shared and provide continuity across sessions

  • Extract and store relevant personal facts to improve personalization over time

  • Read your current state and, when it seems welcome, proactively offer you a practice

  • Operate, maintain, and improve the App and website

  • Understand product usage to improve features and experience

  • Diagnose technical issues and crashes

  • Manage subscriptions and verify purchase and trial eligibility

  • Provide customer support and respond to your inquiries

  • Communicate with you about account matters and important product updates

  • Keep Home safe and comply with our legal obligations

We do not target ads to you, build advertising profiles about you, conduct behavioral profiling unrelated to your meditation practice, or sell your personal information. We do use a limited set of non-sensitive app events to measure how our own ads perform — see Section 5c.

3. Data Retention and Memorya. Where your data lives

We store your data using Google Firebase / Firestore (a cloud database) and Firebase Storage (file storage for audio). The following is stored and associated with your account:

  • Your user profile (name, email, authentication identifier)

  • Your memory profile (onboarding inputs, extracted facts, session summaries, behavioral patterns, guidance calibration, current state)

  • Meditation records (titles, summaries, full scripts, and the generated audio file for each session) — stored in Firestore and Firebase Storage

  • Session feedback (your ratings, post-session feeling, and comments)

  • Subscription status records used to manage your access

b. What gets saved, and for how long

We want to be accurate here: every meditation you complete is saved — its script and its audio — and kept until you delete it or delete your account. We do not silently discard "unsaved" sessions or audio. Your memory profile keeps a rolling trail of your most recent sessions (about 50) and up to 150 extracted facts, automatically pruning the oldest temporary entries as new ones come in, but the underlying meditation records themselves persist until deletion.

  • Profile, memory, meditation records, feedback: retained for as long as your account is active, until you delete them or your account.

  • Extracted facts: up to 150 retained; oldest temporary facts pruned automatically; permanent facts kept until deletion.

  • Crash and diagnostic data: retained by our providers per their standard policies (typically up to 90 days).

  • Analytics data: retained by our analytics provider per its standard retention policy.

We don't keep your data longer than we need it for the purposes in this policy or as required by law.

c. Deleting your account and data

You may delete your account and your associated data at any time from the App's account settings (or by emailing us). When you delete your account, we delete:

  • Your user profile

  • Your memory profile, including extracted facts, session summaries, behavioral patterns, and current state

  • Your meditation records — scripts, summaries, and the associated audio files in Firebase Storage

  • Your session feedback

  • Your authentication account

When you delete your account, we also automatically request deletion of your data from our analytics provider (Amplitude); that deletion completes within 30 days.

A few honest caveats:

  1. Information already transmitted to our AI and voice providers for real-time processing is subject to those providers' own retention and deletion policies (see Section 4); we don't control their internal systems beyond our contracts with them.

  2. Audio that was downloaded and cached on your own device is removed when you delete the App from your device.

  3. If you redeemed a promotional code, we may keep a minimal redemption record (an internal identifier tied to the code) to prevent code abuse. It is not used for personalization.

4. Third-Party Service Providers

We use trusted providers to deliver parts of Home. They process your data only as needed to perform their function for us, and are contractually required to protect it and to use it only on our instructions. We do not sell, rent, or share your personal information with them for their own marketing or advertising.

a. AI processing

  • Anthropic (Claude): Our primary AI provider. Powers conversational chat, meditation script generation, and personal-fact extraction. Your chat messages (typed or transcribed), conversation context, and memory context — including your name, extracted facts, recent session summaries, and preferences — are sent to Anthropic's API for processing. Per Anthropic's API terms, data submitted through their API is not used to train their models.

  • OpenAI: Our secondary AI provider. It always performs analysis of your session feedback, and also serves as a fallback for chat and meditation generation. When used, it receives your meditation script, reported feeling, and feedback text (for feedback analysis); for fallback use, the same categories as Anthropic. Per OpenAI's API terms, inputs submitted through their API are not used to train their models.

We use different AI providers for different functions within the App, and may change or add providers over time and update this policy accordingly.

b. Voice synthesis and transcription

  • ElevenLabs: Text-to-speech. Turns your personalized meditation script — which may include your name and topics you discussed — into spoken audio. Zero-retention is enabled at our account level under our agreement with them, so your meditation scripts are not retained or used to improve their voice models.

  • Apple Speech Recognition: When you use voice input and on-device recognition is not used, the audio of what you spoke may be processed by Apple's speech-recognition service to convert it to text. Apple processes that audio under its own privacy policy.

c. Authentication and data infrastructure

  • Apple Sign In: Handles authentication. We receive your name (if you choose to share it) and email; we never receive your Apple password.

  • Google Firebase / Firestore: Our cloud database, authentication backend, and remote configuration. Your profile, memory profile, meditation records (scripts and summaries), and feedback are stored here.

  • Firebase Storage: Stores your generated meditation audio files (which may contain your spoken name).

d. Subscription management

  • RevenueCat: Manages subscription billing verification and trial eligibility. It receives a pseudonymous app-specific identifier (your Firebase user ID), subscription status, product identifiers, and transaction data from Apple. It does not receive your name, email, or any conversation or meditation content.

e. Payment processing

  • Apple: Handles all subscription payments through the App Store. We do not see your card details, billing address, or financial information.

f. Analytics and crash reporting

We use Amplitude for product analytics and Firebase Crashlytics for crash reporting. See Section 5 for exactly what each one receives — neither receives your conversation content, meditation scripts, extracted facts, or memory.

g. Data processing commitment

All providers listed above are authorized to process your data only for the purposes described. We do not sell, rent, or share your personal information with them for their own marketing or advertising.

5. Analytics and Crash Reporting and Advertising

a. Product analytics (Amplitude)

We use Amplitude to understand how people use the App so we can make it better. Amplitude receives:

  • Your user identifier and email address

  • Subscription-related events (purchases, cancellations, trial status)

  • Usage events (screen views, meditation starts, playback events, message sends with character counts, feature interactions)

  • Preference changes (such as voice selection)

  • Founder-membership status

Amplitude also receives the post-session feeling you report — a single, constrained word chosen from six preset labels (such as "relaxed" or "anxious"). It does not receive any free text, your conversation content, meditation scripts, extracted facts, or memory data. Amplitude may infer approximate geographic region (such as city) from your IP address. See Amplitude's privacy policy at https://amplitude.com/privacy.

b. Crash reporting (Firebase Crashlytics)

We use Firebase Crashlytics to find and fix technical problems. It collects crash reports and error logs, device and app-version details, and diagnostic log messages at the time of a crash. Crashlytics does not receive your conversation content, meditation data, memory information, or your name.

c. Advertising and measurement

We use Meta's (Facebook's) advertising-measurement tools to understand how our ads perform — for example, whether someone who saw one of our ads went on to install Home or start a free trial. To do this, a limited set of non-sensitive app events (such as app installs and app sessions) may be shared with Meta. Important limits: we do not enable advertising identifiers (IDFA), we do not use retargeting pixels, and we never share your conversation content, meditation scripts, extracted facts, memory, feelings, check-in inputs, or any other sensitive or wellbeing data with Meta or any ad network. Our app also includes standard Google/Firebase measurement components. Apart from measuring how our own ads perform, we do not use your data for advertising, and we do not sell it.

6. Children and Minors

Home is intended for users age 13 and older.

  • Under 13: We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us information, contact us at hello@practicewithhome.com and we will promptly delete it.

  • Ages 13–17: Users between 13 and 17 may use Home only with the permission of a parent or guardian, given the personal and wellbeing-related nature of what's shared. By using Home, you confirm you are at least 13, and that if you are 13–17 a parent or guardian has reviewed this policy and agreed on your behalf.

  • We do not collect a date of birth or operate a separate age-verification screen; the age requirement above is a condition of using Home.

For parents and guardians. Home collects conversational and self-reported information about emotional states and wellbeing (such as stress, anxiety, and sleep) and uses AI to extract and store personal facts. We encourage you to review this policy with your child. You may request access to, correction of, or deletion of your minor's data by contacting hello@practicewithhome.com.

AI-companion safety

  • You are talking to AI. Home's chat is generated by artificial intelligence, not a person, and the app presents it as such.

  • Home is not therapy. It is a meditation and wellbeing practice, not a substitute for professional mental health or medical care.

  • Crisis resources. If Home recognizes that you may be in distress, it may point you to the crisis resources in Section 11. Home cannot detect every situation, is not an emergency service, and is not a substitute for professional care — if you're struggling, please use those resources directly.

7. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights:

  • Access — request a copy of the personal information we hold about you.

  • Correction — ask us to fix inaccurate or incomplete information.

  • Deletion — delete your account and associated data from the App's account settings, or by contacting us (see Section 3c for what's deleted).

  • Portability — receive a copy of your data in a usable format.

  • Withdraw consent — withdraw consent to processing (including the sensitive-data consent in Section 1e) where we rely on it.

  • Object / restrict — object to or ask us to limit certain processing.

How to exercise your rights. You can delete your account directly in the App. For access, correction, or a copy of your data, email hello@practicewithhome.com. We currently fulfill access and data-copy requests manually: we'll gather your profile and memory data and provide it to you in a readable format. We'll respond within 30 days (or as required by applicable law) and will verify your identity first.

Marketing. You can unsubscribe from marketing emails using the link in any such email. We may still send non-promotional service messages (security alerts, policy updates).

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have these rights under the CCPA as amended by the CPRA:

  • Right to Know — the categories and specific pieces of personal information we've collected, the sources, the business purposes, and the categories of third parties we disclose it to.

  • Right to Delete — request deletion of your personal information, subject to limited exceptions.

  • Right to Correct — request correction of inaccurate personal information.

  • Right to Opt-Out of Sale/Sharing — we do not sell your personal information. We do share a limited set of non-sensitive app events with Meta to measure how our ads perform (see Section 5c). California residents may opt out of this sharing by emailing us at hello@practicewithhome.com with "Do Not Share" in the subject line.

  • Right to Limit Use of Sensitive Personal Information — see below.

  • Right to Non-Discrimination — we won't treat you differently for exercising these rights.

Categories of personal information we collect:

  • Identifiers (name, email, user ID)

  • Internet/network activity (usage data, analytics events, crash logs)

  • Audio information (voice input you provide)

  • Sensitive Personal Information — including information revealing mental or physical health or condition (self-reported feelings, wellbeing inputs, check-in body/energy state, and AI-extracted health-revealing facts)

  • Inferences drawn from the above (extracted facts, behavioral patterns, current state, and personalization)

Right to Limit Use of Sensitive PI. We use your Sensitive Personal Information only to provide and personalize the meditation practice you asked for, to maintain your memory profile, and for safety and support — these are purposes permitted under CPRA without a separate limitation right. We do not use or disclose it to infer characteristics for any purpose beyond providing the service, and we do not sell or share it. If we ever expand that use, we will offer a clear "Limit the Use of My Sensitive Personal Information" choice and obtain consent where required.

To exercise your California rights, email hello@practicewithhome.com with "California Privacy Request" in the subject line. We'll verify your identity before responding.

9. For Users in the EEA, United Kingdom, and Switzerland (GDPR)

Home is operated from the United States. If you are in the European Economic Area, the United Kingdom, or Switzerland, the following applies to your personal data.

Lawful bases (Art. 6). We rely on:

  • Contract (Art. 6(1)(b)) — to provide the App, generate meditations, manage your account and subscription.

  • Consent (Art. 6(1)(a)) — for processing your sensitive/special-category data (see below), for voice processing, and for any optional features that require it.

  • Legitimate interests (Art. 6(1)(f)) — to operate, secure, and improve the App (including analytics and crash diagnostics), balanced against your rights.

  • Legal obligation (Art. 6(1)(c)) — to comply with applicable law.

Special-category data (Art. 9). Information about your mental or physical health and wellbeing is special-category data. We process it on the basis of your explicit consent under Art. 9(2)(a), which you provide by accepting this Privacy Policy and the Terms when you sign in, having been clearly informed of this processing in Section 1e. You can withdraw consent at any time by deleting your data or your account.

Automated processing and profiling (Art. 13(2)(f) / Art. 22). Home uses AI to build a personalized profile of you — extracting facts, detecting recurring themes, calibrating guidance, and reading your "current state" — in order to shape the meditations and offers you receive. This is profiling. It is used to personalize a wellbeing experience, not to make legal or similarly significant decisions about you, and a human is not required because there are no such decisions. You can object to this profiling, withdraw consent, and delete your profile at any time.

Your rights. You have the rights to access, rectification, erasure, restriction, portability, objection, and to withdraw consent, and to lodge a complaint with your local supervisory authority.

International transfers. Your data is processed in the United States and other countries where our providers operate. Where required, we rely on the European Commission's Standard Contractual Clauses (and the UK Addendum / Swiss equivalents) and other lawful transfer mechanisms.

10. Cookies and Our Website

Our website (www.practicewithhome.com) includes a waitlist form that collects your email address so we can contact you about Home. The site uses only essential cookies needed to make it function. The App itself does not use web cookies. You can control cookies through your browser settings.

11. Crisis Resources

Home is not an emergency service and is not a substitute for professional care, and it may not recognize every crisis. If you are in crisis or may be in danger, please reach out directly:

  • Call or text 988 (Suicide & Crisis Lifeline, US) — 24/7

  • Text HOME to 741741 (Crisis Text Line)

  • Call 911 or go to your nearest emergency room if you are in immediate danger

If you are outside the US, please contact your local emergency number or a local crisis line.

  1. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information, including:

  • Encryption in transit (HTTPS/TLS)

  • Encryption at rest provided by Google Firebase/Firestore and Firebase Storage

  • Secure (HTTPS) connections with all providers

  • Access controls limiting who can view your information

  • Authentication via Sign in with Apple with cryptographic nonce verification

No system is ever completely secure, but we continuously work to protect your information against unauthorized access, disclosure, or misuse. If a breach affecting your personal information occurs, we will notify you and any regulators without undue delay and as required by applicable law.

13. Changes to this Policy

We may update this policy to reflect changes in our practices, technology, or the law. If we make a significant change to how we handle your personal information, we will notify you through the App, by email, or on our website, and we will update the "Last updated" date at the top. Where the law requires it, we will obtain your consent before the change affects you, and we will provide a clear summary of what changed.

14. Contact us

Practice with Home, Inc. Email: hello@practicewithhome.com

For privacy-specific inquiries, include "Privacy Request" in the subject line.

For California requests, include "California Privacy Request" in the subject line.

We believe privacy terms should be clear, not complicated. If anything here is confusing, write to us and we'll explain it in plain language.